“Know Thy Pharmacy”

WOMEN ALREADY KNOW LIFE ISN’T FAIR.
Many insurance companies cover Viagra but not birth control, for just one example. But the last thing they want is face of a moment of humiliation when filling a prescription that 98% of women have relied on. So while this piece focuses on the Target’s pharmacist refusal policy, what it really focuses is on is the most basic issue of trust.

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  Inside Spread

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  Cover/Mailer/Reply