TO SUCK UP OR STAND UP … do voters really want the hard truth like they say they do? In the following piece Barack Obama challenges parents to step up to the job of parenting. The format is a barrel role that unfolds to expose three sets of opposing panels that juxtapose a stat with clips from three of Obama’s speeches. There are three “takeaways”: (1) you have to play against type to grow your vote, (2) consistency of message is what builds credibility, and (3) everyone likes to tell other people how to raise their kids.